Marketing Your Practice with Heart & Strategy
Friday, January 23rd, 2026
12pm-1pm ET

If you're anything like me, the whole marketing thing can feel overwhelming. We went to grad school to learn how to help people heal—not to become marketing experts! But here's the truth: our ideal clients are out there looking for us, and we need to make it easy for them to find us.

I'm SO excited to be sitting down with Anna Walker from Walker Strategy Co. for our January Lunch with Rachel! Anna just built COR Counseling's custom website (and y'all, it's beautiful!), but what I really love about her approach is that she meets therapists wherever they are. Whether you're DIYing your website with templates and courses or ready for a full custom build, Anna's got you covered.

She's helped over 3,000 therapists build practices filled with ideal-fit clients, and she does it with authenticity and empathy at the center of her approach (music to my ears!).

We're going to talk about:

• How to create website messaging that actually connects with the people you want to work with
• What makes a therapy website compelling (without feeling salesy or inauthentic)
• How to stand out in a crowded market while staying true to who you are
• Practical steps you can take to attract more right-fit clients—no matter what stage you're at in building your practice

Whether you're just starting out and need budget-friendly options, building your online presence on your own, or ready to invest in a custom site—this conversation is for you.

Two Group Practice Owners Share the Secrets Behind Their Success
Friday, February 27th, 2026
12pm-1pm ET

Join me and fellow group practice owner, Julia Nepini, for a conversation you won't want to miss! We're pulling back the curtain on what it really takes to build and sustain 30+ clinician group practices—the wins, the struggles, the messy middle parts, and everything we've learned along the way.

We'll be diving into how we've learned to delegate (without losing our minds), what it looks like to grow beyond just seeing clients, and how we each created consulting companies to support other therapists in building their own sustainable practices. If you're anything like me, you've probably wondered if there's a way to do this work that feels both profitable AND aligned with your values—and we're here to talk about exactly that.

This Lunch with Rachel is perfect for you if:

• You're dreaming of growing beyond private practice
• You want to learn real strategies from people who've been in the trenches
• You're curious about what's possible when you think bigger
• You need some inspiration and community as you figure out your next steps

Bring your questions, your dreams, and your curiosity. Let's talk about what it really means to build something sustainable and impactful in this field!

You Have Big Ideas Beyond the Therapy Chair. Here's How to Actually Build Them.
Friday, March 20th, 2026
12pm-1pm ET

You've thought about launching a course. Creating a membership. Hosting a retreat. Offering consulting. But every time you try to move forward, you hit the same wall:

"I have no idea where to start."

Here's the truth: Having the idea is the easy part. Turning it into a real, income-generating offer? That's where most therapists get stuck.

In this Lunch With Rachel, I'm bringing my secret weapon—Emily Hammons, Founder and CEO of Lemon Grove Content Creation & Design—into the conversation to show you what actually happens behind the scenes when you build a business beyond the therapy chair.

We're talking about:

• The team you need (hint: you can't—and shouldn't—do this alone)
• The tech you actually need to launch (no, you don't need to be a tech genius)
• The systems that make everything run smoothly so you're not scrambling last minute
• The connections that open doors you didn't even know existed
• Why being in a room with other big thinkers and idea makers changes EVERYTHING

This isn't theory. This is the rubber-meets-the-road reality of what it takes to go from "I have an idea" to "I'm making money from this."