Marketing Your Practice with Heart & Strategy

If you're anything like me, the whole marketing thing can feel overwhelming. We went to grad school to learn how to help people heal—not to become marketing experts! But here's the truth: our ideal clients are out there looking for us, and we need to make it easy for them to find us.

I'm SO excited to be sitting down with Anna Walker from Walker Strategy Co. for our January Lunch with Rachel! Anna just built COR Counseling's custom website (and y'all, it's beautiful!), but what I really love about her approach is that she meets therapists wherever they are. Whether you're DIYing your website with templates and courses or ready for a full custom build, Anna's got you covered.

She's helped over 3,000 therapists build practices filled with ideal-fit clients, and she does it with authenticity and empathy at the center of her approach (music to my ears!).

We're going to talk about:

• How to create website messaging that actually connects with the people you want to work with
• What makes a therapy website compelling (without feeling salesy or inauthentic)
• How to stand out in a crowded market while staying true to who you are
• Practical steps you can take to attract more right-fit clients—no matter what stage you're at in building your practice

Whether you're just starting out and need budget-friendly options, building your online presence on your own, or ready to invest in a custom site—this conversation is for you.

Bring your questions, bring your lunch, and lets talk about making marketing feel less like a chore and more like an extension of the healing work we're already doing!